Table Design This case study explores how the TikiAds performance table was designed to adapt to different seller needs. Product Marketplace Platform Target User Small Sellers, Brands Role Graphic Designer Collaborators Business Analyst ᭼ Tech Lead Team Tiki’s Product Design Background TikiAds is an advertising platform inside the Tiki marketplace, designed similarly to Google Ads. […]
Logo Design This case study explores the design of a logo for a sub-brand, focusing on how to create a distinct identity while staying visually aligned with the parent brand. Role Product Designer Team DK Lab Background webshare.space is a file-sharing platform powered by DK Lab’s core technology, Registry, a cloud-based computing solution. The goal of […]
Brand-driven UI Design This case study walks through how I defined the brand, developed the visual style, and designed the homepage experience for Mobile App. Product Ticketing Platform Target User Consumers Role Product Designer Team GBG Group Project Overview This project is a proposal to design a mobile app for Gigsberg based on their existing […]
UI Trend Research This project demonstrates my approach to identifying and analyzing UI trends in the Health & Fitness domain. Product Digital Health Platform Target User Health Coaches ᭼ Clients (End Users) Role Product Designer Team Danchi Design Studio Introduction This UI benchmarking study for the discovery phase of Health & Fitness app. The app […]
Workflow Discovery This case study shares my approach to framing unclear problems, and maintaining design clarity while working in fast-paced MVP cycles. Role UX/Product Designer Teams SW Digital · Tiki · LittleLives · DK Lab Reflected On June 2025 Background To me, an MVP (Minimum Viable Product) should be small, focused, and built on a […]
Design System Structure This project shows my approach to building a scalable Design System that ensures consistency and efficiency across multiple products. Target User Designers, Developers Role Product Designer Collaborator 3 Developers Team Danchi Design Studio Why This Design System? As I worked on multiple products at Danchi Design Studio, I found myself repeatedly rebuilding […]
Design Vision & Leadership This reflection looks back at my experience working as a UX designer at LittleLives. It shares the challenges I encountered, what I learned from them, and how they helped shape my design perspective. Role UI/UX Designer Team LittleLives’ Product Development Reflected on October 2024 Background 14 months into a large-scale revamp […]
UX Improvement This case study showcases my approach to identifying UX issues, validating them through light-weight user interviews, and iterative design improvements. Product Hotel Management System (HMS) Target User Business Team Role Product Designer Collaborator Product Manager ᭼ Tech Lead ᭼ 2 Sales Coordinator Team Go2Joy’s Product Development Background Go2Joy is a hotel booking platform […]
UX Discovery This case study demonstrates how I designed and conducted a survey to identify user pain points and improve the experience of an existing app. Product Hotel Booking Platform (Online Travel Agency) Role Product Designer Collaborator Business Administrator Team Go2Joy’s Product Development Duration 2 weeks Background Go2Joy is a hotel booking platform offers a […]
Tool Enhancement This case study focuses on evaluating UX issues and enhancing the tool to better support scalability and future growth. Product Marketplace Platform Target User Sellers, B2B users Role Product Designer Collaborator Product Manager ᭼ Tech Lead ᭼ 2 Consumer App Designers Team Tiki’s Product Design Background The Store Decoration tool helps sellers design […]
Feature Ideation This case study showcases my approach to generating and exploring ad placement ideas for the Tiki consumer app. Product Ecommerce Platform Target User Consumers Role Product Designer Collaborator Marketing Team Team Tiki’s Product Design Duration 3 days Background Tiki Ads is a service that helps sellers attract more visitors to their stores and […]
User Research This case study highlights how the Design Team planned and conducted large-scale user research across multiple teams. Product Ecommerce Platform Role UI/UX Designer Team Alibaba’s Product Design Duration 2 weeks Background As part of the Voyager Project during the Alibaba-Lazada platform migration (2017-2018), we revamped the Lazada app to improve the overall user […]
Information Architecture (IA) & Intereaction Design This case study highlights my approach my approach to structuring and prioritizing information to make seller-comparison clear and easy on mobile. Product Ecommerce Platform Target User Consumers, B2C users Role UI/UX Designer Collaborator UX Manager Team Lazada’s Product Development Background The Multi-seller feature allowed buyers to compare different sellers […]
Data Visualization This project showcases my approach to translating seller’s store metrics into intuitive visual metaphors that reflect store development and progress. Product Ecommerce Platform Target User Consumers, B2C users Role UI/UX Designer Collaborator Product Manager ᭼ Product Discovery Design Lead Team Lazada’s Product Development Background Lazada is one of Southeast Asia’s largest and most […]
Cross-team UX Redesign Workshop Led a design workshop to redesign the website header. And align stakeholders on a unified solution that works across the entire site. Product Ecommerce Platform Role UI/UX Designer Collaborator UX Manager ᭼ 6 Design & Product members Team Lazada’s Product Development Background Lazada is a largest e-commerce platform. They have multiple […]
Logo Design This is my personal logo, designed to represent my style and professional identity. Role Product Designer Introduction I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me […]
Campaign Identity Design This case study explores the design of a campaign identity that communicates the campaign’s message across a range of touchpoints. Role Graphic Designer Team EFD Introduction Education for Development (EFD) was a non-profit organization based in the Netherlands and Belgium. In Vietnam, EFD worked closely with local social organizations to improve education […]
Poster Design This case study explores poster design options that differ from the brand’s traditional luxury watch style while remaining aligned with TicTac’s identity. Role Graphic Designer Team TicTac Boutique Introduction TicTac Watch has been a trusted name in watches in Vietnam since 1978 and is the official distributor for some of the world’s top […]
Calendar Design This case study walks through my process of designing an event calendar that’s both memorable as a gift and aligned with Celadon’s brand look. Role Graphic Designer Collaborator Creative Director Team GTD’s Graphics Introduction This was one of 3 design options I proposed for Celadon Palace Hue (now known as Indochine Palace Hue […]
Merchandise Logo Design This case study covers the design of a logo and its application across merchandise. Role Graphic Designer Team Danchi Design Studio Introduction Vietnam HAT 2008 was an annual Ultimate Frisbee tournament hosted by the Saigon Ultimate Club. It was one of the largest events for Ultimate Frisbee enthusiasts in Vietnam and Southeast […]