Contributions

Design Approach

My design process starts with understanding the problem through research, uncovering user needs and insights. From there, I move into ideation and prototyping to create solutions.

I'm also flexible and adjust my approach to meet the unique needs of each project or team.

This stage involves close collaboration with product managers, stakeholders and other cross-functional teams to define the scopes and goals of the product.

Key Activities:

    • Practice in planning new product and feature.
    • Align design goals with business and user needs.
    • Set clear product requirements and success metrics

This stage focuses on understanding the end-user through surveys, usability testing, and research to gather insights that guide design decisions.

Key Activities:

    • Conduct user research and usability sessions.
    • Analyze user behavior and feedback.
    • Translate findings into actionable design insights.

This stage is the ideation phase, where design challenges are addressed by connecting the dots between different user groups and their needs.

Key Activities:

    • Brainstorm and sketching design solutions.
    • Create wireframe, prototype and user flows.
    • Design to balance both function and looks to meet user needs.

This stage involves working closely with developers and product managers to refine the design solution. Collecting feedback ensures it aligns with technical constraints and business objectives.

Key Activities:

    • Collaborate with cross-functional teams.
    • Refine designs based on feedback.
    • Ensure the design aligns with development processes.

This focus is on maintaining design quality and user experience throughout the process, ensuring the product is not only functional but also user-friendly.

Key Activities:

    • Assist with the development and launch of the product.
    • Ensuring the design is consistent with development processes and can be effectively implemented.
    • Participate in final user acceptance testing (UAT) to verify that the product meets user requirements.

In addition to working on projects, I mentor junior team members, sharing knowledge to support their growth. My daily approach is centered around collaboration, continuous learning, and guiding the team to deliver high-quality work.

Key Activities:

    • Provide conductive and actionable feedback on design work.
    • Promote collaboration and building a creative, problem-solving culture.
    • Create a safe space where junior designers feel safe to try new approaches and learn from mistakes.

Design Toolkit

There are various skills that can be used to craft thoughtful design solutions, but these are the ones I’ve chosen to focus on in my process. I’m continually refining and expanding these skills to tackle new challenges.

Conducting one-on-one interviews with users to understand their motivations, goals and challenges.

Key Activities:

    • Plan interview scripts based on research goals.
    • Actively listen and ask follow-up questions to dig deeper.
    • Synthesize insights to identify key themes and user needs. 

Self-assessed Confidence:

55%

Planning, conducting and analyzing usability tests to access how users interact with a product and identifying pain-points.

Key Activities:

    • Prepare scenarios and tasks that users will perform during the test.
    • Conduct the test, observe users as they complete tasks, take note on their actions, thoughts, and any challenges they face.
    • Review user behavior and feedback to identify patterns, issues, and areas for improvement.

Self-assessed Confidence:

70%

Conducting A/B testing to compare two or more design variations and using data to clarify the results.

Key Activities:

    • Define hypotheses and design test variations (e.g different layouts, CTAs, contents,…)
    • Compare the data from each variant to determine which version performs better.
    • Use the findings to make informed decisions on product changes or improvements.

Self-assessed Confidence:

70%

Creating Personas and User Journey Maps based on research to represent different user types and document their experiences, needs, and pain-points.

Key Activities:

    • Synthesize user data to create actionable personas.
    • Map out user flows and identify touch points in their journeys.
    • Use personas and journey maps to inform design decisions and ensure they align with user needs.

Self-assessed Confidence:

65%

Designing and analyzing surveys to collect quantitative data from a group of users.

Key Activities:

    • Identify what to learn from the survey, such as user preferences, behaviors, or pain points.
    • Create clear, unbiased, and relevant questions that align with research goals.
    • Analyze survey results to identify trends, patterns, and insights that address research goals.

Self-assessed Confidence:

65%

Quickly sketching ideas and creating wireframes for concept development.

Key Activities:

    • Understand the project goals, user needs, and functional requirements before starting the design
    • Sketch rough ideas for layouts, structures, and basic elements, focusing on content and user flow.
    • Share wireframes with team members, stakeholders to gather feedback and ensure alignment with project goals.

Self-assessed Confidence:

90%

Creating user flows and organizing information clearly to help users navigate products easily and intuitively.

Key Activities:

    • Create a visual map of the steps users will take to complete tasks or reach goals.
    • Group and arrange content logically to help users easily find what they need.
    • Test the user flow and information structure with users to identify any confusing parts, then improve based on feedback.

Self-assessed Confidence:

80%

Creating interactive prototypes to simulate user flows and and test design concepts.

Key Activities:

    • Design low-fidelity prototypes for early-stage testing.
    • Create high-fidelity prototypes for realistic user interactions.
    • Use prototyping tools to communicate the ideas to stakeholders.

Self-assessed Confidence:

80%

Designing appealing interface that are align with the brand’s identity.

Key Activities:

    • Define the visual style by creating a consistent look with colors, fonts, and design elements that match the brand and user needs.
    • Develop detailed, polished screens and interactive elements for a visually appealing and user-friendly experience.
    • Gather feedback and refine designs.

Self-assessed Confidence:

65%

Creating and maintaining Design System that ensure consistency across product interfaces.

Key Activities:

    • Build reusable components and design patterns (buttons, input fields,…)
    • Manage and update design system to ensure consistency in new features.
    • Collaborate with developers to ensure designs are scaleable and easy to implement.

Self-assessed Confidence:

75%

I believe that strong teamwork is key to achieving shared goals and bring ideas to life.

Key Activities:

    • Work closely with developers, product managers, and other team members to align design with technical and business goals.
    • Collaborate with the team to brainstorm and solve design challenges.
    • Share ideas, listen to feedback, and keep team members informed about design progress and decisions.

Self-assessed Confidence:

80%

As an introvert, I rarely initiate conversations, but I’m proactive in sharing ideas, rationales, and design concepts to ensure alignment with stakeholders.

Key Activities:

    • Explain design ideas, decisions, and reasons clearly to both technical and non-technical stakeholders.
    • Present designs through wireframes, mockups, prototypes, or diagrams to visually communicate ideas and user flows.
    • Listen carefully to feedback from team members, stakeholders, or users, and use it to improve the design.

Self-assessed Confidence:

70%

My goal is to approach each project with a solution-oriented mindset, focusing on balancing user experience with technical feasibility in my designs.

Key Activities:

    • Identify the problem by collecting data, analyzing feedback, and clearly defining the issue to address.
    • Explore multiple solutions by brainstorming different options and evaluating their practicality and effectiveness.
    • Refine designs based on feedback, making adjustments to ensure long-term effectiveness.

Self-assessed Confidence:

65%

Since design projects often change due to shifting user needs, new constraints, or stakeholder feedback, I’m always ready to adapt quickly.

Key Activities:

    • Stay calm and focused in uncertain situations, finding solutions even when the path forward isn’t clear.
    • Quickly adjust when priorities shift, ensuring the design stays focused on the key goals.
    • Constantly learn new tools and techniques to remain flexible and adaptable.

Self-assessed Confidence:

80%

I believe that before understanding users, connecting with colleagues and building empathy within my team is crucial for creating better user experiences. This soft skill focuses on strengthening relationships within my teams.

Key Actions: 

    • Support colleagues when needed, whether by providing design clarity, answering questions, or collaborating on solutions.
    • I understand that each team member (like developers or product managers) has different insights and challenges, and I am always open to their ideas.

Self-assessed Confidence:

65%

I don’t aim to master every design tool, and I try not to spend too much time obsessing over them. I learn and use tools primarily to speed up design execution and improve collaboration across teams. This means I can pick up new tools quickly, usually within a week when the project calls for it.

Below are the current tools I use to support my design process:

    • Google Forms & Optimal Workshop: For card sorting, tree testing, surveys, and collecting user insights.

    • Google Slides & Whimsical: For early-stage brainstorming and low-fidelity wireframing.

    • Figma & Figma Make: For UI design, icon creation, prototyping, building design systems with components, and design collaboration.

    • Google Meet & Zoom: For recording usability testing sessions and observing real user behavior.

    • Google Sheets: For project management, task tracking, and planning.

    • Apple Notes & Notion: For organizing thoughts and documentation.

    • ChatGPT: For exploring new topics, gathering general knowledge, brainstorming ideas, writing support, and simplifying complex topics.

    • Pen & Paper: For quick ideation, sketching, brainstorming, and informal communication.

Self-assessed Confidence:

85%

Growing Skills

These are the knowledge areas I’m currently developing through real project work and collaboration with the team. I’ll continue expanding and refining them as I grow in my role.

I want to “translate” design intent to stakeholders and developers with clarity.

Stakeholder alignment: Learn how to manage stakeholder expectations, especially when design decisions differ from their initial ideas. Practice communicating design choices clearly and justifying them with research and data.

Product teams alignment: Learn how to align design goals with the product roadmap by balancing user experience with business needs. Ensure smooth collaboration between design, engineering, and product management throughout the process.

Design Storytelling: Improve storytelling skills to communicate design decisions in a clear, impactful way.

I aim for my designs to deliver meaningful outcomes, not just visual appeal.

Feedback-driven evaluation: Learn how to gather both qualitative data (like user feedback from interviews, surveys, and usability testing) and quantitative data (such as analytics and conversion rates). Use this information to evaluate the success of design decisions.

Data-driven decisions: Learn how to use data to evaluate design success and guide informed decisions.

I want to deepen my understanding of team dynamics, not just focus on the design work itself.

Giving/receiving feedback: Learn how to give constructive feedback and foster a culture of open, respectful communication. Develop the skills to lead conversations that encourage discussion, collaboration, and brainstorming.

Navigating team tensions: Learn strategies for resolving disagreements while keeping the team focused and maintaining a positive, collaborative environment.

Reading unspoken signals in team dynamics: Be able to sense unspoken emotional shifts within teams and offer timely support or adjust communication to maintain harmony and collaboration.

Building trust: Learn how to build trust with the team and stakeholders by being reliable, transparent, and supportive.

I want to contribute to shaping the product direction, not just execute designs.

Product vision alignment: Learn how to define, communicate, and align the product vision with business goals. Make sure design decisions support these objectives and contribute to the overall strategy.

OKRs & product frameworks: Get familiar with product management frameworks like OKRs and KPIs to ensure design efforts stay aligned with company goals.

Prioritizing: Understand how to prioritize features based on their impact.

I want to turn news, trends, and market data into insights that guide my design and innovation decisions.

Stay informed: Build a habit of regularly checking trusted sources for news in tech, design, startups, and regional markets.

Connect the dots: Build the ability to recognize changes in behavior, technology, and culture. Connect them to uncover new opportunities in design and innovation.

Understand the competition: Study how other products are designed, positioned, and marketed. Identify what’s working, what’s missing, and where there’s room to innovate.

Know the culture: Deepen my understanding of local values, habits, and user needs to design relevant products.