Projects focused on user flows, wireframes, and interactions to improve the overall experience.
Table Design: This case study explores how the TikiAds performance table was designed to adapt to different seller needs.
Information Architecture (IA) & Interaction Design: This case study highlights my approach my approach to structuring and prioritizing information to make seller-comparison clear and easy on mobile.
Tool Enhancement: This case study focuses on evaluating UX issues and enhancing the tool to better support scalability and future growth.
UX Improvement: This case study showcases my approach to identifying UX issues, validating them through light-weight user interviews, and iterative design improvements.
Cross-team UX Redesign Workshop: Led a design workshop to redesign the website header. And align stakeholders on a unified solution that works across the entire site.
Projects focused on building high-fidelity layouts, visual components, and responsive interfaces.
Design System Structure: This project shows my approach to building a scalable Design System that ensures consistency and efficiency across multiple products.
Brand-driven UI design: This case study walks through how I defined the brand, developed the visual style, and designed the homepage experience for Mobile App.
Data Visualization: This project showcases my approach to translating seller’s store metrics into intuitive visual metaphors that reflect store development and progress.
These projects involved user interviews, surveys, usability testing, ideation, and concept development. The goal was to uncover insights that guided the design decisions.
UI Trend Research: This project demonstrates my approach to identifying and analyzing UI trends in the Health & Fitness domain.
UX Discovery: This case study demonstrates how I designed and conducted a survey to identify user pain points and improve the experience of an existing app.
Feature Ideation: This case study showcases my approach to generating and exploring ad placement ideas for the Tiki consumer app.
User Research: This case study highlights how the Design Team planned and conducted large-scale user research across multiple teams.
Reflections focused on highlighting growth in mindset, leadership, process improvement, and cross-functional collaboration.
Workflow Discovery: This case study shares my approach to framing unclear problems, and maintaining design clarity while working in fast-paced MVP cycles.
Design Vision & Leadership: This reflection looks back at my experience working as a UX designer at LittleLives. It shares the challenges I encountered, what I learned from them, and how they helped shape my design perspective.
Projects focused on creating visuals, icons, and marketing assets to support product and brand.
Calendar Design: This case study walks through my process of designing an event calendar that’s both memorable as a gift and aligned with Celadon’s brand look.
Logo Design: This is my personal logo, designed to represent my style and professional identity.
Logo Design: This case study explores the design of a logo for a sub-brand, focusing on how to create a distinct identity while staying visually aligned with the parent brand.
Merchandise & Logo Design: This case study covers the design of a logo and its application across merchandise.
Campaign Identity Design: This case study explores the design of a campaign identity that communicates the campaign’s message across a range of touchpoints.
Poster Design: This case study explores poster design options that differ from the brand’s traditional luxury watch style while remaining aligned with TicTac’s identity.