The Store Decoration tool helps sellers design their store pages on Tiki’s e-commerce platform. With this tool, they can change how their store looks to showcase their products and attract more customers.
For this project, the business team received feedback from large brands. These sellers wanted more control over their store pages to better express their brand image and message. In response, the business team requested more flexible layout options that could also scale to support premium layouts in the future.
For this project, I focused on improving the seller experience with the Store Decoration tool. I worked closely with the Product Manager and the designer responsible for the Store Page on the Tiki consumer app to ensure alignment between the seller tool and the end-user experience.
Focus Areas in Design Thinking Stages
Empathize
Define
Ideate + Prototype
Test + Learn + Adapt
We didn’t have the chance to directly work with big brands to understand their needs for more flexible store layouts. Instead, we explored their websites, social media, and offline materials to see how they communicate their brand.
→ From this, we identified common layout patterns used for different purposes. Based on these insights, we introduced a set of pre-designed templates that sellers can easily customize.
The Product Manager and I explored similar tools from platforms like Lazada and Shopee, as well as content creation tools such as Behance, WordPress, and Canva.
→ From this, we identified a few common patterns, including the use of pre-designed templates, simple navigation, clear guidance, and flexible editing features like drag-and-drop and real-time preview.
While the Tiki app and website designers were working on layout options, I focused on exploring the current tool to see if adding more customizable templates would be feasible. Below were the issues I found that could cause challenges if we decide to scale up the tool.
After gathering insights, we brainstormed ideas to improve the Store Decoration tool. However, due to technical limitations and time constraints, we couldn’t implement all the desired features. Instead, we focused on enhancing the following key areas to launch and test first.
Expanded the editor area → to create a more comfortable and efficient editing space
Expanded the widget management section → to support stacking and managing more than 5 widgets easily
Placed “Add Widget” under each widget → to let users quickly add new widgets exactly where they want
Removed the tabbed interface → to reduce visual clutter and simplify navigation
Introduced a clearer content hierarchy within each widget → to make information easier to scan and understand
Focused on one widget at a time → to guide users step by step and avoid confusion from switching between tabs
Grouped layout templates by purpose → to help users quickly browse and find the right layout
Defined clear categories (Banner, Category, Collection, Product List, Coupon) → to match common store-building needs
Used functional naming for each category → to help users understand what each layout does and when to use it
Built a scalable layout library to support future growth: Redesigned the system to handle more features and customization without overwhelming sellers.
Improved the editing flow to reduce confusion: Redesigned the flow to be more structured and task-oriented.
After a month of launching the Store Decoration Library, 100% of premium sellers got access to premium layouts, and 25.25% of them started to customize their store pages.