Table Design This case study explores how the TikiAds performance table was designed to adapt to different seller needs. Product Marketplace Platform Target User Small Sellers, Brands Role Graphic Designer Collaborators Business Analyst ᭼ Tech Lead Team Tiki’s Product Design Background TikiAds is an advertising platform inside the Tiki marketplace, designed similarly to Google Ads. […]
Design System Structure This project shows my approach to building a scalable Design System that ensures consistency and efficiency across multiple products. Target User Designers, Developers Role Product Designer Collaborator 3 Developers Team Danchi Design Studio Why This Design System? As I worked on multiple products at Danchi Design Studio, I found myself repeatedly rebuilding […]
UX Improvement This case study showcases my approach to identifying UX issues, validating them through light-weight user interviews, and iterative design improvements. Product Hotel Management System (HMS) Target User Business Team Role Product Designer Collaborator Product Manager ᭼ Tech Lead ᭼ 2 Sales Coordinator Team Go2Joy’s Product Development Background Go2Joy is a hotel booking platform […]
Tool Enhancement This case study focuses on evaluating UX issues and enhancing the tool to better support scalability and future growth. Product Marketplace Platform Target User Sellers, B2B users Role Product Designer Collaborator Product Manager ᭼ Tech Lead ᭼ 2 Consumer App Designers Team Tiki’s Product Design Background The Store Decoration tool helps sellers design […]
Information Architecture (IA) & Intereaction Design This case study highlights my approach my approach to structuring and prioritizing information to make seller-comparison clear and easy on mobile. Product Ecommerce Platform Target User Consumers, B2C users Role UI/UX Designer Collaborator UX Manager Team Lazada’s Product Development Background The Multi-seller feature allowed buyers to compare different sellers […]
Cross-team UX Redesign Workshop Led a design workshop to redesign the website header. And align stakeholders on a unified solution that works across the entire site. Product Ecommerce Platform Role UI/UX Designer Collaborator UX Manager ᭼ 6 Design & Product members Team Lazada’s Product Development Background Lazada is a largest e-commerce platform. They have multiple […]