Product Design

  • March 24, 2026

Figma Make: Design Process

In early 2025, I started using Figma Make to prototype features for a Zoo Management Platform. It’s a tool for managing animal care, events, and information. At first, it was slower than expected. The results were inconsistent, and I kept rewriting prompts trying to get it right. It felt more like guessing than designing. I […]

  • February 5, 2026

Continuous Discovery

The talk UX Research vs. Product Discovery: An Opportunity for UXR by Katherine caught my attention. It helped me clearly understand the differences between UX Research, Product Discovery, and Continuous Discovery. The 3 terms I’ve heard often but hadn’t fully distinguished throughout my career. What stood out most was how the speaker translated these concepts […]

  • September 7, 2025

Design Critique: Decoration vs Usability

I always enjoy the weeks leading up to Vietnam’s public holidays. Iconic red flags 🇻🇳 are used as decorations everywhere from the streets to digital products. They create a shared sense of celebration. I like how local apps take part in these moments, adding small seasonal badges and updating their UI themes. It makes the […]

  • February 28, 2025

From midlevel to what’s next?

I came across a post called ‘UX/Product Designer – Midlevel rồi sao nữa?’, a workshop hosted by StayLab. ‘Rồi sao nữa?’ means ‘what’s next?’ in Vietnamese. I did-really-spend a few solid-minutes thinking about where I stand in my design career. I then skipped over the design-level part because it felt too complicated. BUT that phrase, ‘rồi […]

  • January 9, 2025

UX Research & Business Goals

I attended the webinar on Making UX Research matter to the business, hosted by Stravito. The key takeaway was that presenting research clearly is challenging, especially when different people need different types of information. Besides learning how Stravito’s platform can help address these issues, I also gained insight into the importance of aligning research with the […]

  • December 17, 2024

UXVN Festival 2024

I had an amazing time connecting with the design and product community at the UXVN Festival 2024. This year’s discussions were all about defining your value, exploring new-possibilities and stepping into leadership for designers. AI and cross-team collaboration were hot topics, sparking lots of conversations. Below are some highlights that I truly connected with from […]

  • August 25, 2023

Bringing life to digital products

Bringing Life to Digital Products was a session shared by Jon, hosted by the RANDSTAD UX Network & Community, focusing on the concept of ‘liveness’ in digital products. Jon emphasized the importance of observing the real world, like how people engage with physical objects and their environment. AND using those insights to create digital experiences […]

  • February 10, 2023

Storytelling in UX design

In early February 2023, I had the opportunity to attend an insightful UX talk Beyond Designing: The Journey to Great Product Design, hosted by FPT Software. There were many interesting discussions, but my favorite was Storytelling in UX Design by Heilyn Nguyễn. I was inspired by the metaphors she used to illustrate the connections between […]