UI Trend Research This project demonstrates my approach to identifying and analyzing UI trends in the Health & Fitness domain. Product Digital Health Platform Target User Health Coaches ᭼ Clients (End Users) Role Product Designer Team Danchi Design Studio Introduction This UI benchmarking study for the  discovery phase of Health & Fitness app. The app […]

UX Discovery This case study demonstrates how I designed and conducted a survey to identify user pain points and improve the experience of an existing app. Product Hotel Booking Platform (Online Travel Agency) Role Product Designer Collaborator Business Administrator Team Go2Joy’s Product Development Duration 2 weeks Background Go2Joy is a hotel booking platform offers a […]

Feature Ideation This case study showcases my approach to generating and exploring ad placement ideas for the Tiki consumer app. Product Ecommerce Platform Target User Consumers Role Product Designer Collaborator Marketing Team Team Tiki’s Product Design Duration 3 days Background Tiki Ads is a service that helps sellers attract more visitors to their stores and […]

User Research This case study highlights how the Design Team planned and conducted large-scale user research across multiple teams. Product Ecommerce Platform Role UI/UX Designer Team Alibaba’s Product Design Duration 2 weeks Background As part of the Voyager Project during the Alibaba-Lazada platform migration (2017-2018), we revamped the Lazada app to improve the overall user […]