Logo Design This case study explores the design of a logo for a sub-brand, focusing on how to create a distinct identity while staying visually aligned with the parent brand. Role Product Designer Team DK Lab Background webshare.space is a file-sharing platform powered by DK Lab’s core technology, Registry, a cloud-based computing solution. The goal of […]
Logo Design This is my personal logo, designed to represent my style and professional identity. Role Product Designer Introduction I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me […]
Campaign Identity Design This case study explores the design of a campaign identity that communicates the campaign’s message across a range of touchpoints. Role Graphic Designer Team EFD Introduction Education for Development (EFD) was a non-profit organization based in the Netherlands and Belgium. In Vietnam, EFD worked closely with local social organizations to improve education […]
Poster Design This case study explores poster design options that differ from the brand’s traditional luxury watch style while remaining aligned with TicTac’s identity. Role Graphic Designer Team TicTac Boutique Introduction TicTac Watch has been a trusted name in watches in Vietnam since 1978 and is the official distributor for some of the world’s top […]
Calendar Design This case study walks through my process of designing an event calendar that’s both memorable as a gift and aligned with Celadon’s brand look. Role Graphic Designer Collaborator Creative Director Team GTD’s Graphics Introduction This was one of 3 design options I proposed for Celadon Palace Hue (now known as Indochine Palace Hue […]
Merchandise Logo Design This case study covers the design of a logo and its application across merchandise. Role Graphic Designer Team Danchi Design Studio Introduction Vietnam HAT 2008 was an annual Ultimate Frisbee tournament hosted by the Saigon Ultimate Club. It was one of the largest events for Ultimate Frisbee enthusiasts in Vietnam and Southeast […]