Tiki Ads is a tool that helps sellers drive more traffic to their stores and products. One of its key features is the Brand-store Ad. This feature boosts visibility by showing the seller’s store name and tagline at the top of Tiki’s search results page
For this project, the goal was to make the ad slot in Tiki’s customer app more engaging. The aim was to use it in a way that drives more traffic to store pages.
In this project, I had limited context on what exactly to design. The only request was to create design options for an ad slot that would drive traffic to the store page.
So, I looked at traditional offline ads for inspiration. Then, I checked out what competitors were doing to see what worked well. After that, I moved on to wireframing the layout and interactions. I also created some quick sketches to bring the visual design for the ads to life.
I quickly checked out how competitors use ad slots on their search result pages and noticed a few trends. Some show store logos and names, while others display product lists or a scrollable carousel with more items. Most of them had a similar style.
After all the exploration, I concluded that adding subtle movement could help the ad stand out without being too distracting. For the Brand-store Ad, I felt the focus should be on the brand’s image and message, rather than showcasing products. This would help avoid overlapping with our Product Ad format.
Below are the 3 design solutions I proposed to the team. We wanted to see which one would be the most feasible. If we chose options 2 or 3, the Marketing team would develop the visual elements to make sure they align with our brand image
This design was inspired by dynamic billboards. At the top of the search results page, there was a vertical carousel. On the left side, it showed static store details like the logo, name, badge, and rating. On the right, it displayed the store’s message – this could include text, an image, and a CTA. That part auto-scrolled every 5 seconds to keep things fresh and eye-catching.
This design was inspired by outdoor events. It featured a background image of a Vietnam cityscape to set the scene. A plane flew across the top of the search results page, carrying a banner. The banner displayed the store’s message, name, logo, and a CTA.
This design option was inspired by Outdoor Events. It features a hot-air balloon flying from the bottom to the middle of the search page, carrying a banner with the store message, name, and CTA.
