Education for Development (EFD) was a non-profit organization based in the Netherlands and Belgium. In Vietnam, EFD worked closely with local social organizations to improve education for disadvantaged children and young people.
To raise awareness and encourage public involvement, EFD Vietnam launched the “Change Your World, Change Our World” campaign in 2010. The campaign aimed to show how each individual could make a difference, no matter how big or small, by taking action to support better education for those in need.
I volunteered with EFD team. My role involved designing visual assets to help communicate the campaign’s message and engage the public effectively.
Because the campaign title was already strong and bold, I decided to use it as the core of the design and added a twist to create a unique identity for the campaign.
I simplified the design by removing the repeated words “change” and “world”, and focused on highlighting “your” and “our” in the message “change your world, change our world”. This helped emphasize the theme of “unity” by connecting the individual (your) and the collective (our).
To further reflect this idea, I added decorative lines with connected square diamond shapes, which also tied in with the campaign’s taglines, “Start by acting local” and “I act local”.
Below are some mockups of the message applied to different merchandise items.
Below are some photos from the campaign – “Change Your World, Change Our word”
