I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me by my grandfather, has always held a special place in my heart.
Đan: This character means “red”, a color that symbolizes good luck, energy, and positive outcomes.
Chi: This character means “branch”, which is a part of a tree that grows from the main trunk. Branches symbolize growth, connection, and reaching out to something bigger.
So, together Đan Chi can be understood as “red branch”. The name’s representing life, growth, and the idea of something lasting. This name is often given to express hopes that the person will be graceful, sincere, and strong in spirit.
Approach
Well… I just wanted to share how beautiful my name is, though its meaning isn’t tied to this logo. For Danchi Design Studio, I wanted the design to feel energetic, it’s a place where ideas come to life.
1. Drafting and Refining
For the logo, I started by doodling random shapes related to the letters D and C, as well as the word “studio.” I then played around with blending those elements together, seeing how they could flow while keeping things simple and balanced.
Below is the first draft from my quick sketches. It’s a rough start, but it captures the image I’m aiming for.
I then created a sketch on the computer, and this is where the icon began to take shape.
2. Experiment with typography
I chose the Poppins font for its modern twist, and its geometric design gives it a structured, contemporary feel that pairs perfectly with my icon, which is also based on geometric shapes.
3. Color Selection
I chose vibrant pink and yellow to add energy and warmth, making the room feel lively and inviting. I think these bright colors create a positive and dynamic atmosphere.
Dark purple is added to balance the energy; it also gives the icon more depth and a calmer feel, helping to ground the overall composition.
Outcome
This version is close to what I had in mind. The next step is branding for Danchi Design Studio, which I believe I will have chance to work on it later.