This was my first commercial design project after graduation, and it was a completely new experience. I was excited to dive into the real world of design, where creativity meets business. The challenge was to create something fresh, while still staying true to TicTac’s brand.
Back then, TicTac didn’t have a defined brand visual identity, so I had the flexibility to choose between using a photo or an illustration as the main imagery for the poster. My goal was to create a simple design that would stand out from the typical luxury watch posters in TicTac’s showroom.
I chose to use a simple illustration that combined key ideas related to watches and Father’s Day. I used elements like “mechanical movements” to represent how watches work, “time” and “date” to emphasize the purpose of a watch.
To connect it to Father’s Day, I added symbols like ties, mustache, hats, or bicycles —things that are commonly associated with fatherhood.
I came up with two design options for the Father’s Day poster: one featuring a bicycle and the other a mustache as the main imagery.
Option 1: The bicycle symbolizes life’s journey—from son to father to grandfather—highlighting the balance and support fathers provide along the way. Much like learning to ride a bike, fatherhood is about guiding each generation while staying steady.
Option 2: The mustache, a timeless symbol of fatherhood, represents strength, wisdom, and masculinity. In the playful, mechanical man design, I aimed to capture fathers as both strong and nurturing, with a touch of enduring charm and characte
