Feature Enhancement Created On August 2022 Duration 1 week Role UX Lead Team Go2Joy’s Product Challenge Speed up hotel profile setup and reduce training time for new staff. Background Hotel Profile Setup is a feature for Go2Joy’s Super Admin that helps set up and manage hotel profiles on the platform. It allows internal staff to […]

Feature Enhancement Created On April 2021 Duration 2 weeks Role Product Designer Team Tiki’s Product Design Challenge Make the Store Decoration tool easier to use, more flexible, and scalable for future premium layouts. Background Tiki is a leading e-commerce platform in Vietnam, and I was part of the design team working on Tiki’s B2B system, […]

Ad Placement Design Created On March 2022 Duration 1 week Role Product Designer Team Tiki’s Product Design Challenge Design the Brand-store Ad more effective at driving traffic, while keeping the shopping experience smooth. Background Tiki Ads is a tool that allows sellers to drive more traffic to their stores and products. One of its key […]

Comparison Feature Design Created On April 2017 Duration 21 days Role UI/UX Designer Team Lazada’s Product Design Challenge Design an intuitive way for users to easily compare the offers from the primary seller with those from other vendors. Background The Multi-seller feature was a small addition to Lazada’s Product Description Page (PDP), enabling users to […]

Desktop Header Redesign Created On Oct 2017 Duration 8 days Role UI/UX Designer Team Lazada’s Product Design Challenge Redesign Lazada’s website header to make space for ads while optimizing key functions like notifications, cart info, and category access across the entire site. Background Lazada is one of Southeast Asia’s top e-commerce platforms, offering everything from […]