Transitioning from Craft to Vision Started on October 2024 Duration 3 months Role Senior UI/UX Designer Team LittleLives Product Challenge Practice mindfulness, surround myself with a network of supportive people, set goals, and learn from past experiences. Background I spent 14 months at LittleLives (an early childhood school management platform) alongside a team of 3 […]
Feature Enhancement Created On August 2022 Duration 1 week Role UX Lead Team Go2Joy’s Product Challenge Speed up hotel profile setup and reduce training time for new staff. Background Hotel Profile Setup is a feature for Go2Joy’s Super Admin that helps set up and manage hotel profiles on the platform. It allows internal staff to […]
User Survey Created On November 2022 Duration 3 weeks Role UX Researcher Team Go2Joy’s Product Challenge Identify problems and areas for improvement in the Go2Joy app to make it more user-friendly. Background Go2Joy is a hotel booking platform offers a convenient and flexible option for short-term accommodation needs. In late 2022, our CEO wanted everyone […]
Feature Enhancement Created On April 2021 Duration 2 weeks Role Product Designer Team Tiki’s Product Design Challenge Make the Store Decoration tool easier to use, more flexible, and scalable for future premium layouts. Background Tiki is a leading e-commerce platform in Vietnam, and I was part of the design team working on Tiki’s B2B system, […]
Ad Placement Design Created On March 2022 Duration 1 week Role Product Designer Team Tiki’s Product Design Challenge Design the Brand-store Ad more effective at driving traffic, while keeping the shopping experience smooth. Background Tiki Ads is a tool that allows sellers to drive more traffic to their stores and products. One of its key […]
User Research Created On Jan 2018 Duration 2 weeks Role UX Researcher Team Alibaba Design Challenge As this was my first time leading user research 😮💨 my main challenge was coordinating with multiple teams and managing tasks like recruiting participants, setting up labs, and handling legal contracts, while also learning the research research guide, test […]
Comparison Feature Design Created On April 2017 Duration 21 days Role UI/UX Designer Team Lazada’s Product Design Challenge Design an intuitive way for users to easily compare the offers from the primary seller with those from other vendors. Background The Multi-seller feature was a small addition to Lazada’s Product Description Page (PDP), enabling users to […]
Icon Design Created On Dec 2016 Duration 2 weeks Role UI/UX Designer Team Lazada’s Product Design Challenge Find an engaging way to display store performance metrics, so that users can easily understand and interact with them. Background Lazada is one of Southeast Asia’s largest and most popular e-commerce platforms, connecting millions of buyers and sellers […]
Desktop Header Redesign Created On Oct 2017 Duration 8 days Role UI/UX Designer Team Lazada’s Product Design Challenge Redesign Lazada’s website header to make space for ads while optimizing key functions like notifications, cart info, and category access across the entire site. Background Lazada is one of Southeast Asia’s top e-commerce platforms, offering everything from […]
Logo Design Created On Jan 2021 Duration 1 week Role Graphic Designer Background I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me by my grandfather, has always held […]
Poster Design Created On Jun 2008 Duration 2 weeks Role Graphic Designer Team TicTac Boutique Challenge Design a poster that was different from TicTac’s usual luxury watch posters but still fit with the brand’s identity. Background TicTac Watch has been a trusted name in watches in Vietnam since 1978 and is the official distributor for […]
Logo Design for Merchandise Created On October 2008 Duration 1 week Role Graphic Designer Team Danchi Design Studio Challenge Design a logo thatlooks consistent across various items like t-shirts, bags, and hats. Background Vietnam HAT 2008 was an annual Ultimate Frisbee tournament hosted by the Saigon Ultimate Club. It was one of the largest events […]