Danchi Studio Logo

Logo Design
Created On
Jan 2021
Duration
1 week
Role
Graphic Designer

Background

I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me by my grandfather, has always held a special place in my heart.

Đan: This character means “red,” a color that symbolizes good luck, energy, and positive outcomes. It can also represent purity or something refined, like moral or spiritual clarity.

Chi: This character means “branch,” which is a part of a tree or plant that grows from the main trunk. Branches symbolize growth, connection, and reaching out to something bigger.

So, I think Đan Chi can be understood as “red branch,” representing life, growth, and the idea of something lasting.

Approach

Well… I just wanted to share how beautiful my name is, though its meaning isn’t tied to this logo. For Danchi Design Studio, I wanted the design to feel energetic, it’s a place where ideas come to life.

1. Drafting and Refining

For the logo, I started by doodling random shapes related to the letters D and C, as well as the word “studio.” I then played around with blending those elements together, seeing how they could flow while keeping things simple and balanced.

Below is the first draft from my quick sketches. It’s a rough start, but it captures the image I’m aiming for.

I then created a sketch on the computer, and this is where the icon began to take shape.

2. Experiment with typography

I chose the Poppins font for its modern twist, and its geometric design gives it a structured, contemporary feel that pairs perfectly with my icon, which is also based on geometric shapes.

3. Color Selection

I chose vibrant pink and yellow to add energy and warmth, making the room feel lively and inviting. I think these bright colors create a positive and dynamic atmosphere.

Dark purple is added to balance the energy; it also gives the icon more depth and a calmer feel, helping to ground the overall composition.

Outcome

This version is close to what I had in mind. The next step is branding for Danchi Design Studio, which I believe I will have chance to work on it later.