Tiki’s Brand-store Ad

Ad Placement Design
Created On
March 2022
Duration
1 week
Role
Product Designer
Team
Tiki's Product Design
Challenge

Design the Brand-store Ad more effective at driving traffic, while keeping the shopping experience smooth.

Background

Tiki Ads is a tool that allows sellers to drive more traffic to their stores and products. One of its key features, the Brand-store Ad, allows sellers to enhance visibility by displaying their store name and tagline at the top of Tiki’s search results page.

For this project, the goal was to create a more engaging way to use the ad slot in the Tiki’s customer app to drive traffic to store pages.

Approach

In this project, I had limited context on what to design—just the request to create design options for an ad slot to drive traffic to the store page.

So, I started by looking at traditional offline ads for inspiration, then checked out what competitors were doing to see what worked well. From there, I moved on to wire-framing the layout, interactions, and some quick sketches to bring up the visual design for the ads.

1. Brainstorm on traditional offline media

To make our ad slot more engaging, I organized a brainstorming session with the product manager to explore traditional offline media for inspiration. Our goal was to understand how these ads capture attention and communicate effectively to the public in physical spaces.

We focused more toward the ideas of outdoor events and billboards because we saw how some of those concepts could be brought into the digital space using our current technology.

Notes from brainsotming session, forcus on Billboards and Outdoor Events
2. Benchmark on competitor ad slots

I quickly checked out how competitors use ad slots on their search result pages and noticed a few trends. Some display store logos and names, while others show product lists or a scrollable carousel with more items. Most of them had a similar style.

Outcome

After all the exploration, I concluded that adding subtle movement could help the ad stand out without being too distracting. For the Brand-store Ad, I believed the focus should be on the brand’s image and message, rather than showcasing products, since that would overlap with our Product Ad format.

Below are the three design solutions I proposed to the team for consideration, to determine which one would be most feasible. If we chose options 2 or 3, the visual elements would be developed by the Marketing team to align with our brand image.

Option 1

This design was inspired by Dynamic Billboards. At the top of the search results page, there was a vertical carousel. The left side showed static store details like the logo, name, badge, and rating. The right side displayed the store message (text, image, and CTA), which auto-scrolled every 5 seconds.

Option 2

This design was inspired by Outdoor Events. It featured a background image of Vietnam’s cityscape, with a plane flying across the search results page carrying a banner displaying the store message, name, logo, and CTA.

Option 3

This design option was inspired by Outdoor Events. It features a hot-air balloon flying from the bottom to the middle of the search page, carrying a banner with the store message, name, and CTA.