Graphic Archives - Danchi Studio https://danchi-studio.com/project-categories/graphic/ Thu, 24 Apr 2025 08:11:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://i0.wp.com/danchi-studio.com/wp-content/uploads/2025/01/cropped-Icon.png?fit=32%2C32&ssl=1 Graphic Archives - Danchi Studio https://danchi-studio.com/project-categories/graphic/ 32 32 158659697 Danchi Studio Logo https://danchi-studio.com/case-studies/danchi-design-studio/?utm_source=rss&utm_medium=rss&utm_campaign=danchi-design-studio Sun, 12 Jan 2025 16:45:09 +0000 https://danchi-studio.com/?post_type=bdevs-project&p=3347 Logo Design Created On Jan 2021 Duration 1 week Role Graphic Designer Background I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me by my grandfather, has always held […]

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Logo Design
Created On
Jan 2021
Duration
1 week
Role
Graphic Designer

Background

I’ve spent years imagining a logo that truly represents me, and I’ve finally transformed my name – “Đan Chi” into a symbol that feels like a true reflection of my identity. This name, given to me by my grandfather, has always held a special place in my heart.

Đan: This character means “red,” a color that symbolizes good luck, energy, and positive outcomes. It can also represent purity or something refined, like moral or spiritual clarity.

Chi: This character means “branch,” which is a part of a tree or plant that grows from the main trunk. Branches symbolize growth, connection, and reaching out to something bigger.

So, I think Đan Chi can be understood as “red branch,” representing life, growth, and the idea of something lasting.

Approach

Well… I just wanted to share how beautiful my name is, though its meaning isn’t tied to this logo. For Danchi Design Studio, I wanted the design to feel energetic, it’s a place where ideas come to life.

1. Drafting and Refining

For the logo, I started by doodling random shapes related to the letters D and C, as well as the word “studio.” I then played around with blending those elements together, seeing how they could flow while keeping things simple and balanced.

Below is the first draft from my quick sketches. It’s a rough start, but it captures the image I’m aiming for.

I then created a sketch on the computer, and this is where the icon began to take shape.

2. Experiment with typography

I chose the Poppins font for its modern twist, and its geometric design gives it a structured, contemporary feel that pairs perfectly with my icon, which is also based on geometric shapes.

3. Color Selection

I chose vibrant pink and yellow to add energy and warmth, making the room feel lively and inviting. I think these bright colors create a positive and dynamic atmosphere.

Dark purple is added to balance the energy; it also gives the icon more depth and a calmer feel, helping to ground the overall composition.

Outcome

This version is close to what I had in mind. The next step is branding for Danchi Design Studio, which I believe I will have chance to work on it later.

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]]> 3347 EFD’s Change YOur World https://danchi-studio.com/case-studies/efds-change-your-world/?utm_source=rss&utm_medium=rss&utm_campaign=efds-change-your-world Fri, 10 Jan 2025 06:57:01 +0000 https://danchi-studio.com/?post_type=bdevs-project&p=6290 Identity Design for Campaign Created On October 2009 Duration 1 week Role Graphic Designer Team Danchi Design Studio Challenge Design an identity that clearly delivers its message across items like t-shirts, bags, postcards, posters, and badges. Education for Development (EFD) was a non-profit organization based in the Netherlands and Belgium. In Vietnam, EFD worked closely […]

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Identity Design for Campaign
Created On
October 2009
Duration
1 week
Role
Graphic Designer
Team
Danchi Design Studio
Challenge

Design an identity that clearly delivers its message across items like t-shirts, bags, postcards, posters, and badges.

Education for Development (EFD) was a non-profit organization based in the Netherlands and Belgium. In Vietnam, EFD worked closely with local social organizations to improve education for disadvantaged children and young people.

To raise awareness and encourage public involvement, EFD Vietnam launched the “Change Your World, Change Our World” campaign in 2010. The campaign aimed to show how each individual could make a difference, no matter how big or small, by taking action to support better education for those in need.

I volunteered with EFD team. My role involved designing visual assets to help communicate the campaign’s message and engage the public effectively.

Approach

Because the campaign title was already strong and bold, I decided to use it as the core of the design and added a twist to create a unique identity for the campaign.

1. Ideation

I simplified the design by removing the repeated words “change” and “world”, and focused on highlighting “your” and “our” in the message “change your world, change our world”. This helped emphasize the theme of “unity” by connecting the individual (your) and the collective (our).

2. Experiment with typography

To further reflect this idea, I added decorative lines with connected square diamond shapes, which also tied in with the campaign’s taglines, “Start by acting local” and “I act local”.

3. Mockup testing

Below are some mockups of the message applied to different merchandise items.

Outcome

Below are some photos from the campaign – “Change Your World, Change Our word”

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]]> 6290 TicTac’s Poster https://danchi-studio.com/case-studies/__trashed/?utm_source=rss&utm_medium=rss&utm_campaign=__trashed Fri, 10 Jan 2025 04:55:29 +0000 https://danchi-studio.com/?post_type=bdevs-project&p=3521 Poster Design Created On Jun 2008 Duration 2 weeks Role Graphic Designer Team TicTac Boutique Challenge Design a poster that was different from TicTac’s usual luxury watch posters but still fit with the brand’s identity. Background TicTac Watch has been a trusted name in watches in Vietnam since 1978 and is the official distributor for […]

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Poster Design
Created On
Jun 2008
Duration
2 weeks
Role
Graphic Designer
Team
TicTac Boutique
Challenge

Design a poster that was different from TicTac’s usual luxury watch posters but still fit with the brand's identity.

Background

TicTac Watch has been a trusted name in watches in Vietnam since 1978 and is the official distributor for some of the world’s top watch brands. The team wanted to create a poster to remind customers about Father’s Day, which would be shared through a marketing email and displayed in the showroom.

This was my first commercial design project after graduation, and it was a completely new experience. I was excited to dive into the real world of design, where creativity meets business. The challenge was to create something fresh, while still staying true to TicTac’s brand.

Approach

Back then, TicTac didn’t have a defined brand visual identity, so I had the flexibility to choose between using a photo or an illustration as the main imagery for the poster. My goal was to create a simple design that would stand out from the typical luxury watch posters in TicTac’s showroom.

1. Ideation

I chose to use a simple illustration that combined key ideas related to watches and Father’s Day. I used elements like “mechanical movements” to represent how watches work,  “time” and “date” to emphasize the purpose of a watch.

To connect it to Father’s Day, I added symbols like ties, mustache, hats, or bicycles —things that are commonly associated with fatherhood.

2. Brainstorm Concepts

I came up with two design options for the Father’s Day poster: one featuring a bicycle and the other a mustache as the main imagery.

Option 1: The bicycle symbolizes life’s journey—from son to father to grandfather—highlighting the balance and support fathers provide along the way. Much like learning to ride a bike, fatherhood is about guiding each generation while staying steady.

Option 2: The mustache, a timeless symbol of fatherhood, represents strength, wisdom, and masculinity. In the playful, mechanical man design, I aimed to capture fathers as both strong and nurturing, with a touch of enduring charm and characte

Outcome

We went with the mustache option because it’s a symbol that’s closely associated with fathers. It’s familiar and represents qualities like strength and wisdom. The bicycle, however, felt a bit more abstract, focusing on a broader idea of life.

The team felt the mustache was a more direct and personal way to capture the true essence of fatherhood.

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]]> 3521 Vietnam HAT 2008 https://danchi-studio.com/case-studies/vietnam-hat-2008/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-hat-2008 Mon, 06 Jan 2025 04:09:11 +0000 https://danchi-studio.com/?post_type=bdevs-project&p=6126 Logo Design for Merchandise Created On October 2008 Duration 1 week Role Graphic Designer Team Danchi Design Studio Challenge Design a logo thatlooks consistent across various items like t-shirts, bags, and hats. Background Vietnam HAT 2008 was an annual Ultimate Frisbee tournament hosted by the Saigon Ultimate Club. It was one of the largest events […]

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Logo Design for Merchandise
Created On
October 2008
Duration
1 week
Role
Graphic Designer
Team
Danchi Design Studio
Challenge

Design a logo thatlooks consistent across various items like t-shirts, bags, and hats.

Background

Vietnam HAT 2008 was an annual Ultimate Frisbee tournament hosted by the Saigon Ultimate Club. It was one of the largest events for Ultimate Frisbee enthusiasts in Vietnam and Southeast Asia.

I had the opportunity to design the logo for this event’s merchandise, with the request to capture the ‘ultimate spirit’ of the event. This was also my first commercial design project, which went live after I graduated.

Approach

1. Ideation

At first, I was thinking about using ‘birds’ because they symbolize unity and teamwork, which perfectly align with how Ultimate Frisbee is played (players work together to achieve a common goal)

Then, I wanted to tie the design to something meaningful to Vietnam since the event was being held here. I also thought it would be a great opportunity to share a piece of Vietnamese culture with international friends, so I chose Chim Lạc (the Viet birds) from the designs on the Đông Sơn bronze drums. The drums belong to the Đông Sơn culture in the Red River Delta of Vietnam.

So, I picked the Chim Lạc to represent the key traits that define Ultimate Frisbee.

2. Experiment with the logo on different merchandise

I experimented with different ways to modify the logo to ensure it would work well across items like banners, t-shirts, hats, bags, and frisbees. Since we have teams, I also made sure the logo could be placed on different colored backgrounds to match each team’s style.

3. Mockup testing

Here are some mockup trials of the logo applied to different merchandise items.

Outcome

Below are some photos from the tournament – Vietnam HAT 2008.

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