Ba

It was a calm and windy afternoon. I sat on a couch behind this gentleman. I call him “Ba”. Ba means Dad in Southern Vietnam. We went to…

Installation Art: Sống Xa Ở Gần

Visited Mind & Machine art exhibition today. “Sống Xa Ở Gần”, by Andrew Stiff and Becky Lu was the artwork I had a strong connection with. “Sống xa…

Bringing Life to Digital Products

I attended this interesting talk about “aliveness” and “digital products”. Jon recalled many examples of how a simple design can affect the feelings and experiments of people using…

Go2Joy: Hotel management

This project was to implement Hotel management tool on the Super Admin platform (SA). This is a tool for internal staff to set up and manage hotel profiles….

Go2Joy: User survey

In late 2022, Go2Joy ran a program called “Work from hotel”, where all of the employees were given 500.000đ each to experience our online and offline hotel booking services. To…

Tiki: Store decoration

This project aimed to improve the sellers’ store detail page. There were 2 parts. One was on the consumer side, which was the store detail page on Tiki.vn….

The afterglow

It was my escape to Tà Năng – Phan Dũng in February 2019. I was a lost soul, and fate brought me to see this gentleman during my…

Storytelling in UX design

Early February 2023, I attended this insightful UX talk – “Beyond Designing: The Journey to Great Product Design”, hosted by FPT Software. There were many interesting topics, this…

Tiki: Brand-store Ad

Tiki Ads is a tool that allows sellers to increase traffic to their products and stores. With Brand-store Ad, sellers can increase store traffic by showcasing their store name…

Photography and City

I had a chance to attend this insightful talk about Photography and City by Christian Berg. The techniques he used to visualize the vibrancy of a city are…

Patternmaker: Saigon, District 1

I first started this project with no purpose. I only wanted to spend 30 minutes each day sketching patterns of Saigon 😁 Then it turns out good and…

Alibaba: User research

It was a part of the Voyager Project during the Alibaba – Lazada migration time. We revamped the design for the Lazada Android application and wanted to test the design in Indonesia, Malaysia,…

Friends

I am grateful that I still keep in touch with my uni friends. As we go off to get a job and live separate lives, it’s hard to…

Lazada: Multi-seller

Mukti-seller was a small feature in Lazada’s Product Description Page (PDP), where end-users got connected to other sellers selling the same product but with different offers. The challenge…

Lazada: Seller transparency

This project was to redesign Seller information on Lazada’s Product Description Page (PDP) and Store Profile page. The new metrics we wanted to display for our end users…

Lazada: Desktop header redesign

I had a chance to work on Lazada’s website header. It’s a small project but the challenge was finding a solution that work across the whole website – From…

Data visualization

2 things that popped up in my mind when thinking about the term “data visualization” were – 1. charts and 2. colorful infographics. Hence, this talk, “How do…

TicTac Boutique: Father’s Day poster

Background: TicTac Watch has been a watch retailer in Vietnam since 1978. The company is Vietnam’s authorized official distributor of many well-known watch brands. I was given a…

Circulative mapping

It has been like 14 years since my last school project with the topic – “Mapping the invisible”. Honestly, I no longer remember the development of my project…

Miss Mật Ong

I met this young lady at an art workshop. When everyone was waiting for the workshop to start, there was a little voice from my back “Hey sis,…

A walk inspired by Fan Ho

I got to know Fan Ho (1931 – 2016) by his photos, especially via The living theatre album. I love the way he told stories of ordinary lives…

Pinhole camera

I know about pinhole cameras from a friend’s memory. He shared his childhood story of making cameras with different types of cans. I was curious about this self-made…

Photography, a form of therapy

I did not know taking photos can improve mental health & stay present. Back in 2019, I took a year off from work. I was a lost soul…

Exhibition: Nát giỏ còn bờ tre

Visited “Nát giỏ còn bờ tre” exhibition by artist Trung Nghĩa. I love the way he recalled and revitalized the forgotten values. His artworks (via Bamboo and Rattan)…

Republish: Typography as…

This is a cool project by Behalf Studio. The team is revitalizing and digitalizing typefaces from Southern Vietnam in the 20th century – like hand-painted signages, letters on…

Danchi Studio: Logo design

It’s been years of thinking of a logo for myself. I have finally got my name “Đan Chi” in the shape of an identifying mark. “Đan Chi” was…

Exhibition: Sài Gòn phẳng

I visited this fine installation art “Sài Gòn Phẳng” (Saigon, flat view) by Monosketch. It was a simulation map showcasing rivers, canals, and districts of Saigon. I like the idea of…